Digital design practice, est. 2019

Design that carries weight, memory and substance.

/ We craft digital brands that feel real /

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Selected work

2021 / 2025

01 Verre Studio

An identity poured like molten glass: a materials house rebuilt around weight and light.

Identity Web

Analog Signal launch site, hardware nostalgia rendered as interface

02 Analog Signal

A launch site where every scroll has friction: hardware nostalgia rendered as interface.

Interaction Motion

Soft Machine product story told through simulated cloth

03 Soft Machine

A product story told through simulated cloth: SaaS onboarding with a pulse.

Product 3D

Field Notes campaign built from studio still lifes

04 Field Notes

A campaign built from studio still lifes: objects photographed until they became a brand.

Campaign Art direction

Method

We give digital products physical memory.

Screens forget. Materials don't. Every project starts with a question of weight: what should this feel like to hold, even when you can't.

Identity systems

Naming, type, colour and voice built as one continuous material, so the brand behaves the same at every scale.

Interaction physics

Drag, mass, drift and friction tuned by hand. Interfaces that respond like objects, not like documents.

Launch surfaces

Production-grade sites and campaign pages, shipped fast and built to be touched, not just scrolled past.

Capabilities

Brand systems 01 Web art direction 02 Framer builds 03 Campaign pages 04 Interaction prototypes 05 Motion systems 06

Elena Marsh, Founder of Halide Coffee Systems

Our old site described the product. The new one behaves like it. Demo requests doubled in six weeks, and people quote the scroll back to us in sales calls.

Elena Marsh / Founder, Halide Coffee Systems

Make it feel real.

Bring a rough product, a half-formed campaign, or a brand that needs weight. We'll tell you honestly what it's missing.

hello@substancelab.studio